Purpose–The purpose of this paper is to review the characterisation of the concept of service
experience in service marketing research. Design/methodology/approach–Using content …

Purpose In this paper, two studies examine the effects of Hispanic-targeted ads on three
consumer-brand relationships (ie brand love, brand attachment and attitude toward the …

Purpose–The purpose of this paper is to examine the effect of acculturation on immigrant
consumers' loyalty. The authors posit that the acculturation orientation of immigrants …

This chapter discusses the roles of consumption and material culture in rooting the lives of
recent Polish migrants in London and the Midlands. The importance of food for migrant …

The emergence of transnationalism as a central focus in the study of migration in the early
1990s marked a significant departure in scholarly understandings of cross‐border …

This paper presents findings from an ethnographic case study in Germany investigating the
relationship between shopkeepers and customers of small grocery stores owned by …

This article explores the concept of “immigrant consumption behavior (ICB)” in the context of
its holistic surroundings. The study investigated the current dynamics and scientometrics of …

Shopping malls contribute to business more significantly than traditional markets, which are
viewed as a simple convergence of supply and demand. Shopping malls attract buyers and …

This article investigates how dispersed settlement in areas of urban sprawl affects the
structure of personal networks that in turn influences the likelihood of social integration …

Polish migrants who migrated to the UK in the post-2004 period constructed Polish ethnic
economies with the Polish entrepreneurs largely using the surrounding ethnic economy to …