Research on sustainable consumption has gained much popularity in the past few years,
and the of the green gap phenomenon has had its share of studies. This phenomenon is …

In times of rising organic food popularity, both producers and retailers are faced with the
question of how to appropriately price their products. In this paper, we discuss the drivers …

Purpose The purpose of this paper is to explore the effect of consumption values (such as
functional value, emotional value and social value) on purchase intention of customers' …

The clothing industry holds huge potential for improvement concerning various aspects of
sustainability. Although consumer attitudes towards sustainable products and services, both …

Abstract “Green” antecedents and consequences have been widely explored recently.
Despite the prominence of antecedents of green behavior, literature provides little attention …

How does greenwashing affect green branding equity and purchase intention? An empirical
research | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Consumers' awareness of green products has increased in the last few years, but studies
show that the demand for green products has been stagnant. The purpose of this study is to …

Why do green consumers' purchase intentions often not convert into actual green buying
actions? Within green attitude-intention-behavior research, the intention-behavior discord …

Providing people with information is considered an important first step in encouraging them
to behave sustainably as it influences their consumption beliefs, attitudes and intentions …

Nowadays, interest in corporate environmental strategies shifts from cleaner processes to
the holistic nature of green products. The relevant literature argues that firms have the …