Visual complexity and aesthetic perception of web pages
The visual appearance of a Web page influences the way a user will interact with the page.
Web page structural elements (such as text, tables, links, and images) and their …
Web page structural elements (such as text, tables, links, and images) and their …
The impact of advertising location and user task on the emergence of banner ad blindness: An eye-tracking study
M Resnick, W Albert - International Journal of Human-Computer …, 2014 - Taylor & Francis
The purpose of this study is to explore the emergence of ad banner blindness in the viewing
of e-commerce home pages. Building on the literature on inattention blindness and banner …
of e-commerce home pages. Building on the literature on inattention blindness and banner …
Web users with autism: eye tracking evidence for differences
Anecdotal evidence suggests that people with autism may have different processing
strategies when accessing the web. However, limited empirical evidence is available to …
strategies when accessing the web. However, limited empirical evidence is available to …
Eye tracking scanpath analysis techniques on web pages: A survey, evaluation and comparison
Eye tracking has commonly been used to investigate how users interact with web pages,
with the goal of improving their usability. This article comprehensively revisits the techniques …
with the goal of improving their usability. This article comprehensively revisits the techniques …
Automated prediction of visual complexity of web pages: Tools and evaluations
Understanding visual complexity as it relates to websites has been an emergent area for
many years. However, predicting the visual complexity of a website as perceived by users …
many years. However, predicting the visual complexity of a website as perceived by users …
[PDF][PDF] Text advertising blindness: the new banner blindness?
Banner blindness, the phenomenon of website users actively ignoring web banners, was
first reported in the late 1990s. This study expands the banner blindness concept to text …
first reported in the late 1990s. This study expands the banner blindness concept to text …
Scanpath trend analysis on web pages: Clustering eye tracking scanpaths
Eye tracking studies have widely been used in improving the design and usability of web
pages and in the research of understanding how users navigate them. However, there is …
pages and in the research of understanding how users navigate them. However, there is …
A segmentation-free approach for skeletonization of gray-scale images via anisotropic vector diffusion
In this paper we describe a method for skeletonization of gray-scale images without
segmentation. Our method is based on anisotropic vector diffusion. The skeleton strength …
segmentation. Our method is based on anisotropic vector diffusion. The skeleton strength …
Predicting user attention in complex web pages
A Sutcliffe, A Namoun - Behaviour & Information Technology, 2012 - Taylor & Francis
Users' visual attention measured by eyetracking fixations was investigated in web pages
with different designs. Browsing and search conditions were tested. Layout structure …
with different designs. Browsing and search conditions were tested. Layout structure …
Can Personalization or Creativity Reduce Banner Blindness?: An Executive Functions Approach to Media And Creative Strategies
F Abedi, S Koslow - Journal of Advertising …, 2022 - journalofadvertisingresearch.com
To counter banner blindness, practitioners often use a media-based personalized
advertising strategy to target consumers. Another approach, however, is suggested here, a …
advertising strategy to target consumers. Another approach, however, is suggested here, a …