The indiscriminate consumption patterns worldwide have brought in its wake severe
problems like pollution and global warming, and this has ultimately called for green products …

Green marketing is one of the strategic efforts to create a business based on environment
and health, has been known in the late 1980s and early 1990s. There are many terms …

The purpose of this article is to provide literature for a comprehensive understanding of eco-
friendly and sustainable marketing in addition to the questions at hand. This qualitative study …

Purpose This study compares the impact of three drivers of sustainability behavior
(perceived quality, social influences, and online education) and three transformative …

Over the years, the number of organizations investing in CSR activities has increased
considerably. This increase is partially attributable to the intention of the organizations to …

Consumers are now getting more concern about environment but the consciousness is not
reflected in actual purchase behaviour for green product. Moreover Bangladesh is a good …

Purpose This study aims to compare online review characteristics, review length and review
sentiment score between “organic” and “regular” food products. In addition, variations in the …

Purpose: The study's primary objective is to learn how environmental concerns affect
customers' decisions to purchase green commodities in Saudi Arabia and India. This …

Purpose: The purpose of this paper is to discuss the role of eco innovation in order to
achieve sustainable 12 development in manufacturing industries. The outcomes of this …

The global issue of widespread and unsustainable consumption has resulted in significant
problems such as pollution and global warming. As a result, there is an increasing demand …