Culinary business is a sector that affects the growth of the tourism industry. As time goes by,
the culinary business is growing fast, including in the city of Purwokerto where the intense …

Business development is currently happening very rapidly. There are various types of
brands and products presented on the market. Every company is required to be able to meet …

This study aims to analyze the influence of brand image, brand awareness, e-WOM on
purchase intention mediated by trust. The number of sample needs is 405 respondent data …

PASTEI'Z Malang is a pastry business that utilizes Instagram social media to market its
products. Through the Instagram account@ pasteizmalang, consumers can find out the …

The potential for consumer interaction and the intensity of the use of social media is a
promising opportunity for companies to carry out social media marketing. In other words …

Indonesia memimpin jajaran tertinggi pertumbuhan e-commerce tercepat di Dunia di
banding sembilan negara lainnya dengan nilai pertumbuhan 78%. Fenomena …

Social media marketing can be utilized as a digital marketing channel to establish brand
awareness, as a well-known brand provides a sense of security and makes it easier for …

Social media plays a role in adding value to the attractiveness of two-way communication
between companies and their consumers so as to increase consumer closeness to certain …

This research aims to know which factors are more affective to increasing and attracting
consumer purchase intentions in local fashion brands. This research used quantitative …

Abstrak− Penelitian ini dilakukan untuk mengetahui dampak dari e-WOM dan celebrity
endorser dalam memengaruhi purchase intention yang merupakan perilaku konsumen …