A computer-implemented method includes instantiating a framework configured to optimize
a metric of interest for a website based on interactions by participants with instances of a …

content variation testing is web page variation testing where an experiment is conducted that
tests a web page (or one or more elements on the page) against another design of the web …

A sample ratio mismatch (SRM) analyzer receives data from an online controlled experiment
(OCE) and provides information to help determine a root cause of an SRM. The SRM …