This paper explores the offline shopping preferences of millennial women and strategies to
enhance their shopping experience in malls. The study begins with an overview of offline …

Abstract Research Aims: This study aims to determine and formulate business strategies for
House of Majik, an upcycling fashion brand, to redefine its business model as a sustainable …

The COVID-19 pandemic significantly impacted the retail industry, especially beauty retail
stores, as consumer behavior shifted drastically. With the temporary closure of physical …

Οι ηλεκτρονικές αγορές είναι ένας συνεχείς αναπτυσσόμενος κλάδος στο τομέα του εμπορίου
και έχει κεντρίσει το ενδιαφέρον τόσο των εταιριών όσο και των επιχειρήσεων καθώς …

Background Best Buy was founded in 1966 as an audio specialty store named “Sound of
Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found …