How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research

M Knof, R Stock-Homburg, J Schurer - The International Review of …, 2024 - Taylor & Francis
To compete with e-commerce, retailers are increasingly integrating smart technologies into
their offline retail environment. This enables retailers to analyze their customers and provide …

Location-based services–the market: success factors and emerging trends from an exploratory approach

PO Uphaus, B Beringer, K Siemens… - Journal of Location …, 2021 - Taylor & Francis
By measuring the possibilities of enterprises linking location-based services (LBS) to
regional and local content of interest, research found a tremendous lack of knowledge, how …

Use of the smart store for persuasive marketing and immersive customer experiences: A case study of Korean apparel enterprise

H Hwangbo, YS Kim, KJ Cha - Mobile Information Systems, 2017 - Wiley Online Library
Information technology's introduction of online retail has deeply influenced methods of doing
business. However, offline retail has not changed as radically in comparison to online …

5G SLAM using the clustering and assignment approach with diffuse multipath

Y Ge, F Wen, H Kim, M Zhu, F Jiang, S Kim… - Sensors, 2020 - mdpi.com
5G communication systems operating above 24 GHz have promising properties for user
localization and environment mapping. Existing studies have either relied on simplified …

Process mining to discover shoppers' pathways at a fashion retail store using a WiFi-base indoor positioning system

I Hwang, YJ Jang - IEEE Transactions on Automation Science …, 2017 - ieeexplore.ieee.org
We present a preliminary report of a customer pathway analysis in an off-line store. Smart
phone WiFi-based positioning technology is used to identify each customer's pathway …

[PDF][PDF] Whitepaper on new localization methods for 5G wireless systems and the Internet-of-Things

JA del Peral-Rosado, GS Granados… - White Paper of the …, 2018 - re.public.polimi.it
Disruptive technologies proposed for 5G wireless systems and the IoT hold promise of
providing unprecedented localization capabilities for a wide range of application scenarios …

Adaptive fingerprinting in multi-sensor fusion for accurate indoor tracking

A Belmonte-Hernández… - IEEE Sensors …, 2017 - ieeexplore.ieee.org
Indoor Localization and Tracking have become an attractive research topic because of the
wide range of potential applications. These applications are highly demanding in terms of …

Using Wi-Fi probe requests from mobile phones to quantify the impact of pedestrian flows on retail turnover

T Trasberg, B Soundararaj, J Cheshire - Computers, Environment and …, 2021 - Elsevier
This paper discusses the opportunities afforded by novel population sensing technologies in
the field of 'smart'urban management. In particular, it focuses on the application of these new …

Analysis of sources of large positioning errors in deterministic fingerprinting

J Torres-Sospedra, A Moreira - Sensors, 2017 - mdpi.com
Wi-Fi fingerprinting is widely used for indoor positioning and indoor navigation due to the
ubiquity of wireless networks, high proliferation of Wi-Fi-enabled mobile devices, and its …

Customers' tolerance for validation in omnichannel retail stores: Enabling logistics and supply chain analytics

H Hoehle, JA Aloysius, F Chan… - The International Journal …, 2018 - emerald.com
Purpose Mobile technologies are increasingly used as a data source to enable big data
analytics that enable inventory control and logistics planning for omnichannel businesses …