How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research
M Knof, R Stock-Homburg, J Schurer - The International Review of …, 2024 - Taylor & Francis
To compete with e-commerce, retailers are increasingly integrating smart technologies into
their offline retail environment. This enables retailers to analyze their customers and provide …
their offline retail environment. This enables retailers to analyze their customers and provide …
Location-based services–the market: success factors and emerging trends from an exploratory approach
PO Uphaus, B Beringer, K Siemens… - Journal of Location …, 2021 - Taylor & Francis
By measuring the possibilities of enterprises linking location-based services (LBS) to
regional and local content of interest, research found a tremendous lack of knowledge, how …
regional and local content of interest, research found a tremendous lack of knowledge, how …
Use of the smart store for persuasive marketing and immersive customer experiences: A case study of Korean apparel enterprise
Information technology's introduction of online retail has deeply influenced methods of doing
business. However, offline retail has not changed as radically in comparison to online …
business. However, offline retail has not changed as radically in comparison to online …
5G SLAM using the clustering and assignment approach with diffuse multipath
5G communication systems operating above 24 GHz have promising properties for user
localization and environment mapping. Existing studies have either relied on simplified …
localization and environment mapping. Existing studies have either relied on simplified …
Process mining to discover shoppers' pathways at a fashion retail store using a WiFi-base indoor positioning system
We present a preliminary report of a customer pathway analysis in an off-line store. Smart
phone WiFi-based positioning technology is used to identify each customer's pathway …
phone WiFi-based positioning technology is used to identify each customer's pathway …
[PDF][PDF] Whitepaper on new localization methods for 5G wireless systems and the Internet-of-Things
JA del Peral-Rosado, GS Granados… - White Paper of the …, 2018 - re.public.polimi.it
Disruptive technologies proposed for 5G wireless systems and the IoT hold promise of
providing unprecedented localization capabilities for a wide range of application scenarios …
providing unprecedented localization capabilities for a wide range of application scenarios …
Adaptive fingerprinting in multi-sensor fusion for accurate indoor tracking
A Belmonte-Hernández… - IEEE Sensors …, 2017 - ieeexplore.ieee.org
Indoor Localization and Tracking have become an attractive research topic because of the
wide range of potential applications. These applications are highly demanding in terms of …
wide range of potential applications. These applications are highly demanding in terms of …
Using Wi-Fi probe requests from mobile phones to quantify the impact of pedestrian flows on retail turnover
This paper discusses the opportunities afforded by novel population sensing technologies in
the field of 'smart'urban management. In particular, it focuses on the application of these new …
the field of 'smart'urban management. In particular, it focuses on the application of these new …
Analysis of sources of large positioning errors in deterministic fingerprinting
J Torres-Sospedra, A Moreira - Sensors, 2017 - mdpi.com
Wi-Fi fingerprinting is widely used for indoor positioning and indoor navigation due to the
ubiquity of wireless networks, high proliferation of Wi-Fi-enabled mobile devices, and its …
ubiquity of wireless networks, high proliferation of Wi-Fi-enabled mobile devices, and its …
Customers' tolerance for validation in omnichannel retail stores: Enabling logistics and supply chain analytics
Purpose Mobile technologies are increasingly used as a data source to enable big data
analytics that enable inventory control and logistics planning for omnichannel businesses …
analytics that enable inventory control and logistics planning for omnichannel businesses …