This paper studies the optimal product and pricing decisions in a crowdfunding mechanism
by which a project between a creator and many buyers will be realized only if the total funds …

Pay what you want (PWYW) can be an attractive marketing strategy to price discriminate
between fair-minded and selfish customers, to fully penetrate a market without giving away …

Pay what you want (PWYW) is a new participative pricing mechanism that delegates the
whole price determination to the buyer. Previous research on PWYW suggests that the final …

Free sampling and price discounts are important, popular promotional tools used to attract
new customers by reducing their risk of trial. The authors investigate pay-what-you-want …

Fairness is an important component of all marketing exchange. While previous literature has
focused on companies' fair actions toward consumers, this article examines fair actions of …

Customers of the online music label/store Magnatune can pay what they want for albums as
long as the payment is within a given price range ($5–$18). On average, customers pay …

Abstract Pay-What-You-Want (PWYW) pricing schemes are becoming increasingly popular.
We develop a model incorporating self-image into the buyer's utility function and introduce …

Prevailing wisdom in the literature suggests that the success of a “pay what you
want”(PWYW) pricing strategy depends on consumers' altruistic inclinations, sense of fair …

Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical
studies show that when PWYW pricing is implemented buyers do not behave selfishly in a …

This paper shows that a firm can use the purchase price and the fine imposed on detected
payment evaders to discriminate between unobservable consumer types. Assuming that …