Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective
Purpose “Buy X Get X Free” promotions are popular across retail settings. Retailers promote
a variety of products using this promotional frame. However, past research contains mixed …
a variety of products using this promotional frame. However, past research contains mixed …
Restrictively framed promotions hurt retailers: The role of promotion induced reactance
S Bhatt, S Swaminathan, R Suri - Journal of Promotion …, 2024 - Taylor & Francis
Retailers offer many in-store promotions to increase sales. In-store price promotions, and
especially, multiunit discounts, are common across retail settings. The purpose of this …
especially, multiunit discounts, are common across retail settings. The purpose of this …
Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning …
OB Kirgiz, M Kiygi-Calli, S Cagliyor… - Telecommunications Policy, 2024 - Elsevier
Telecom operators allocate a significant amount of resources to retain their customers as the
organic growth in the number of customers is slowing down. Gamified loyalty programs …
organic growth in the number of customers is slowing down. Gamified loyalty programs …
Upselling through upgrading: The role of employee engagement
Although the literature on upselling has investigated different aspects of inducing upselling,
there are limited discussions of the effect of past transactions on customers' acceptance of …
there are limited discussions of the effect of past transactions on customers' acceptance of …