In 2008, the behavioral economist Richard Thaler and the legal scholar Cass Sunstein
published a book in which they advocated a novel approach to public policy based on the …

Nudges are psychologically informed tools designed to promote behavioral change in order
to improve health and well-being. In this review, we focus on three areas of concern: theory …

Nudges are behavioral interventions to subtly steer citizens' choices toward “desirable”
options. An important topic of debate concerns the legitimacy of nudging as a policy …

Success of strategies for solving problems of climate change, resource efficiency and
environmental impacts increasingly depend on whether changes in public behaviour can …

Environmental policies are increasingly informed by behavioral economics insights.'Green
nudges' in particular have been suggested as a promising new tool to encourage …

When people make decisions with a pre-selected choice option–a 'default'–they are more
likely to select that option. Because defaults are easy to implement, they constitute one of the …

In recent years, many governments have shown a keen interest in “nudges”—approaches to
law and policy that maintain freedom of choice, but that steer people in certain directions …

Nudges receive growing attention as an effective concept to alter people's decisions without
significantly changing economic incentives or limiting options. However, being often very …

To successfully select and implement nudges, policy makers need a psychological
understanding of who opposes nudges, how they are perceived, and when alternative …

This book addresses the wave of innovation and reforms that has been called the nudge or
behavioural public policy agenda, which has emerged in many countries since the mid …