In this mini-review, we shed light on the important, yet under researched topic area in sport
management–understanding the role that emotion plays for members of sport fan …

This study extends the existing sport management literature by examining how meaningful
sports consumption could be conceptualized differently based on self-construal. In …

Considering the academic literature regarding athlete brands as role models is largely
fragmented, the present study contributed significantly to this evolving construct and our …

Sporting organisations are increasingly marketing their LGBTQI+ initiatives. However,
limited research provides insights and guidance on how to effectively communicate these …

Consumer identification has become a frequently researched construct in the past two
decades, as its growth has become a major marketing goal of organizations. As consumer …

With the rapid development of information technology, online public opinion on major sports
event emergencies occurs frequently. However, the causal mechanisms and governance …

The main goal of this study is to explore the drivers of meaningful sport consumption and its
influence mechanism. In sports consumption, consumers not only seek hedonic value but …

Research focusing on social media usage in sport communication and its related media has
made significant strides in the last 2 decades. Researchers have provided key insights into …

Well-being is an ordinary life goal that many people strive to achieve. Recently, there has
been a growing interest in academic research on how consumption can enhance well …

The current research explores the impact of fans' team identification on their emotional
responses towards diversity, equity and inclusion (DEI) initiatives by sporting organisations …