The rapid rise of social media and widespread Internet access have contributed significantly
to the global popularity of e-sports. However, while popular e-sports attract considerable …

A number of definitions of engagement in the academic literature have been given. Many
scholars have explored various aspects related to engagement providing a number of …

Ahmad, S., Schroeder, RG (2003), The impact of human management practices on
operational performance: recognizing country and industry differences, Journal of …

In this chapter, we embark on an in-depth journey to uncover the transformative power of
digital marketing analytics in the sports sector. We explore how data analytics has become …

As participation in electronic sports (esports) continues to expand globally, colleges and
universities are considering how such competitive video gaming might impact recruitment …

To limit the spread of COVID-19, governments across the globe implemented measures
such as social distancing, remote work, face masks, curfews, and multiple other restrictions …

To limit the spread of COVID-19, governments across the globe implemented measures
such as social distancing, remote work, face masks, curfews, and multiple other restrictions …

Abstract eSports are generically defined as competitive video games, but also “a form of
sport in which the primary aspects of sport are facilitated by electronic systems; player and …

Recent years have witnessed a significant change in the experiences and interactions of
customers in various industries due to the remarkable development and the significant …