Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Research question Match day revenue is still an essential source of income for many
professional sports clubs worldwide. This paper studies the determinants of ticket pricing in …

Many prior studies examining fundraising within university athletics programs have explored
the effect of donor motivations and athletic success on giving, but the current study is the first …

Olympic sports have shown significant popularity through both the Olympic Games and
intercollegiate athletics. Currently Olympic sports are considered “non-revenue” generating …