Product placements in entertainment media are increasing, particularly in content targeted to
adolescents. This marketing communication tactic is examined in the context of media …

Since traditional media have become saturated, the technique of product placement has
been attracting growing interest. This research explores new insights concerning viewers' …

Within the context of globalization, we explore the country-of-origin of brand or product
placements in Bollywood films. Content analysis of films since economic liberalization …

Purpose–The purpose of this research is to examine US and Korean college student
consumers' attitudes towards product placements in three different media (films, TV shows …

The study examines the nature and characteristics of product placement in US top-grossing
movies from a historical approach. Several important findings and trends are identified from …

ABSTRACT A content analysis was conducted of the top 10 most popular Korean films of
each year between 1995 and 2003. The study examines to what extent and in what context …

A content analysis of 2004 and 2010 song lyrics from popular music genres was conducted
to identify the extent of product mention in music as well as the nature of the mentions …

While adding to the academic knowledge about product placement, this exploratory
research comforts the advertisers in their communication choice for the technique. It focuses …

Several studies have shown the potential of product placement use. Since traditional media
have become saturated, this communication technique benefits from growing interest …

This study was designed to provide a systematic glimpse of how product placement and
product mention have become prevalent in music today and what brands and product …