Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this
strategic path is mired with obstacles. This article investigates three challenges in realizing …

An introduction to the intellectual foundations and practical utility of the recent work on
fairness and machine learning. Fairness and Machine Learning introduces advanced …

The enormous financial success of online advertising platforms is partially due to the precise
targeting features they offer. Although researchers and journalists have found many ways …

Academics, activists, and regulators are increasingly urging companies to develop and
deploy sociotechnical systems that are fair and unbiased. Achieving this goal, however, is …

Dark patterns are an abuse of the tremendous power that designers hold in their hands. As
public awareness of dark patterns grows, so does the potential fallout. Journalists and …

Dark patterns are user interface elements that can influence a person's behavior against
their intentions or best interests. Prior work identified these patterns in websites and mobile …

Political campaigns are increasingly turning to targeted advertising platforms to inform and
mobilize potential voters. The appeal of these platforms stems from their promise to …

Facebook has fundamentally changed how the world connects. No other company has
played a greater role in the history of social networking online. Yet Facebook is no longer …

The Facebook advertising platform has been subject to a number of controversies in the past
years regarding privacy violations, lack of transparency, as well as its capacity to be used by …

Risk-based Authentication (RBA) is an adaptive security measure to strengthen password-
based authentication. RBA monitors additional features during login, and when observed …