The objective of this study is to identify and analyze the scientific literature with a bibliometric
analysis to find the main topics, authors, sources, most cited articles, and countries in the …

The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

Currently, the digital economy contributes decisively to an increase in competitiveness,
especially as a digital transformation involves migrating to new technological models where …

Although large amounts of data are now available to companies, mere possession of these
data is not sufficient, and for better business decisions, it is necessary to perform thorough …

One of the most significant changes in the last decade in the business environment has
been caused by the development of information technologies and the internet. The internal …

Purpose The purpose of this paper is to unfold how different digital marketing tools and
strategies influence recruitment effectiveness. More specifically, it focusses on …

The main aim of this study was to identify the key indicators related to environmental
management and sustainability of hotels as perceived by travelers during their trips. The …

Although the research on the technology acceptance model (TAM) has received much
attention, limited research has been done on the role of self‐image congruence on the …

The purpose of this research is to highlight the importance of periodically analyzing the data
obtained from the technological sources used by customers, such as user comments on …

Mobile devices are the most used technology tools to access the Internet since they allow
access from anywhere. This possibility has prompted companies to focus, to a greater …