This research studies the opinion of advertising professionals in agencies, on the
responsibility in relation to misleading advertising of health-related products, on the medium …

Recent changes in the media landscape have refocused research onto online advertising,
such as YouTube advertising, Instagram TV, and Facebook video advertisements. The aim …

Understanding how family firms can use their family image to their advantage in
communication strategies is an opportunity for business continuity. This study identifies the …

This research analyzes the presence of advertising and radio mentions of alcoholic
beverages and sports betting, two products that represent harmful behaviors for the …

Introduction: Advertisers use endorsers due to their potential in terms of persuasion and
message effectiveness. The objective of this work is to analyze health-related claims in food …

The focus of this research was to explore consumer brand responses to the brand
personality of a South African classical music radio station, Classic 1027. This study …

This thesis is entitled legal protection for the journalist profession by raising several issues
including the following:(a) abuse or physical violence against journalists who are carrying …

Introducción: Los anunciantes utilizan testimoniales debido a su potencial en términos de
persuasión y eficacia del mensaje. El objetivo de este trabajo es analizar las declaraciones …

Praktik endorsementatau promosi berbayar melalui Instagram kini bukan hanya dilakukan
oleh kalangan selebriti. Jurnalis televisi yang mengemban peran penting sebagai pilar …

В статье предпринимается попытка жанровой идентификации так называемых
«прямых включений» на современных российских радиостанциях. Представлены …