The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

While the customer experience (CX) concept has rapidly gained traction in recent years, its
effect on customer brand commitment and loyalty remains tenuous. Moreover, while …

Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …

Instagram is emerging as the most influential social network; this phenomenon is especially
apparent in the fashion industry. Fashion brands are launching creative campaigns on …

Purpose The purpose of this paper is to investigate the role of trust in enhancing customer
loyalty, and to test the mediation role of commitment and customer intimacy in the …

Purpose This study aims to identify the present research trends and streamline future
research possibilities in luxury brands by a systematic review of the existing literature …

High employee turnover has been a concern of the hotel practitioners and academics.
Previous research more focused on reducing employee turnover by improving economic …

Despite the considerable expansion of brand-hosted social media, it is still not clear whether
and how brand-consumer social sharing contributes to virtual media engagement. Drawing …

Purpose The purpose of this study is to assess the mediating role of brand trust and
commitment in the relationship of brand engagement and brand experience with brand …