Purpose This study aims to investigate the key roles of human and relational capital in the
export orientation and competitiveness of knowledge-intensive cooperative companies. It is …

The assumption that corporate brand identity is an internal creation is increasingly
challenged by recently published research, which discusses identity as an ongoing social …

Whilst a multitude of studies explored the financial implications of corporate brand equity in
a B2C context, little is known as to the financial impact of B2B brand equity. Furthermore, no …

Purpose Establishing thought leadership by disseminating relevant digital content through
social media has become one of the main priorities for marketers in business-to-business …

The importance of industrial brand equity in the business-to-business (B2B) marketplace
has seen a considerable surge in the last decade, emphasizing its crucial role in shaping …

Purpose This study aims to explore the role customer satisfaction play in mediating the
nexus between commitment, trust, relative dependence and customer loyalty from an …

This study aims to examine the impact of digital sales growth on the fashion industry of
micro, small, and medium enterprises (UMKM) in the city of Bandung, particularly in terms of …

Given ever-increasing engagement of firms in corporate environmentalism over the past few
decades, a multitude of studies investigated the antecedents and consequences of …

The interaction between leadership styles and their followers' human capital: a
correspondence analysis approach applied to micro-sized businesses | Emerald Insight Books …

Purpose This study aims to investigate the role of three customer equity drivers on customer
repurchase intent in business-to-business (B2B) markets. It also explores the interconnected …