El propósito del estudio fue extender el modelo SERVQUAL adicionando la actitud del
cliente a las tres principales dimensiones como componentes de la medición de la calidad …

Las estrategias de marketing en las universidades han permitido una mejor comprensión de
las audiencias y la clasificación de acciones que le generen valor a la marca universitaria …

Purpose This study aims to propose a conceptual framework based on organisational and
environmental indicators of business-to-business sellers' sales performance in services …

Purpose This study aims to investigate how the commitment of Islamic banking customers is
influenced by trust, relationship expectations and conflict management. In turn, the influence …

Purpose The study explores a seller's perspective of the influence of opportunism and
conflict, which are negatively loaded constructs, on non-economic satisfaction as a positively …

The literature on interorganizational relationships has explored them at the organizational
level and ignored interpersonal relationships. This paper consists of a literature review …

Purpose This study aims to assess the impact of organizational storytelling on organizational
performance by undertaking telecommunication companies located in the Middle Eastern …

Employee performance is a critical issue for organizations especially in academic sector. It
undermines the efficiency and productivity of the organization. There is a need of looking at …

Marketing strategies in universities have allowed a better understanding of the audiences
and the classification of actions that generate value to the university brand. That is why this …

In 2017, global international tourist arrivals set a new record of 1.32 billion individuals. From
this, Thailand moved into the 10th spot with 35.4 million visitors, and US $57.5 billion in …