Purpose This study aims to determine the effect of Islamic branding, experiential marketing
and word of mouth on college decisions and to find marketing strategies through …

Abstract Information Technology in supporting the running of business processes is currently
urgently needed, this role is to support the running of organizational performance in …

Lecturers at universities in Indonesia have a work culture based on performance on Tri
Dharma, namely teaching; research; and community service. Teaching is a performance that …

Higher education institutions (HEIS), especially during the pandemic crisis, have faced the
challenge of designing a sustainable competitive advantage strategy to attract and retain …

The main purpose of the present study was to investigate the factors that contribute to the
formation of destination loyalty of trade fair exhibitors, through the perspective of social …

The mass use of internet technology in school environment requires the innovative ways in
teaching process. The new process of teaching can be created based on the need and the …

Relationship studies have emerged tremendously as an important field of study in
communication science, particularly in the field of Public Relations. However, the influence …

This study is to explore the relationship between experiential marketing and customer
citizenship behavior by the mediating variables of subjective well-being and brand identity …

El mercadeo transaccional se ha venido transformando en mercadeo relacional en los
modelos de gestión de las universidades, el objetivo principal de esta investigación es …

This study aims to examine the influence of servant leadership dimensions (Empowerment,
Trust, Healing, Integrity, Service, and Communication) and employee performance among …