Experiential marketing and Islamic branding: a new perspective on college decision in Islamic higher education
R Ambarwati, DK Sari - Journal of Islamic Marketing, 2024 - emerald.com
Purpose This study aims to determine the effect of Islamic branding, experiential marketing
and word of mouth on college decisions and to find marketing strategies through …
and word of mouth on college decisions and to find marketing strategies through …
[PDF][PDF] Development of enterprise architecture in senior high school using TOGAF as framewrok
H Supriyadi, E Amalia - Universal Journal of Educational Research, 2019 - academia.edu
Abstract Information Technology in supporting the running of business processes is currently
urgently needed, this role is to support the running of organizational performance in …
urgently needed, this role is to support the running of organizational performance in …
[PDF][PDF] The impact of i-performance in changing the work culture of lecturers to increase the productivity of three pillars (tri dharma) of higher education in Indonesia
MR Istambul - Universal Journal of Educational Research, 2019 - academia.edu
Lecturers at universities in Indonesia have a work culture based on performance on Tri
Dharma, namely teaching; research; and community service. Teaching is a performance that …
Dharma, namely teaching; research; and community service. Teaching is a performance that …
[HTML][HTML] Getting past the crisis: Marketing communication of university sustainability
SAO Ramírez, ME Sierra - Innovar, 2023 - scielo.org.co
Higher education institutions (HEIS), especially during the pandemic crisis, have faced the
challenge of designing a sustainable competitive advantage strategy to attract and retain …
challenge of designing a sustainable competitive advantage strategy to attract and retain …
Social Exchange and Destination Loyalty: The Case of Thessaloniki International Fair and the Concept of Honored Countries
The main purpose of the present study was to investigate the factors that contribute to the
formation of destination loyalty of trade fair exhibitors, through the perspective of social …
formation of destination loyalty of trade fair exhibitors, through the perspective of social …
[PDF][PDF] The Impact of Using Oraiapp. com on Improving Students' Speaking Skill for Non Native Speaker
ECM Simatupang, IZS Hendar - Universal Journal of Educational …, 2019 - academia.edu
The mass use of internet technology in school environment requires the innovative ways in
teaching process. The new process of teaching can be created based on the need and the …
teaching process. The new process of teaching can be created based on the need and the …
[PDF][PDF] Predictors of Organization-Public Relationship Attributes on University's Image of a Malaysian Private University
TJ Chan, FS Kamal… - International Journal of …, 2022 - researchgate.net
Relationship studies have emerged tremendously as an important field of study in
communication science, particularly in the field of Public Relations. However, the influence …
communication science, particularly in the field of Public Relations. However, the influence …
Experiential marketing activities enhance customer citizenship behavior: Is it possible? an empirical study on Huawei Mobile Phone, China
Z Wang, JF Wang - … Conference on E-Commerce and Internet …, 2020 - ieeexplore.ieee.org
This study is to explore the relationship between experiential marketing and customer
citizenship behavior by the mediating variables of subjective well-being and brand identity …
citizenship behavior by the mediating variables of subjective well-being and brand identity …
[HTML][HTML] Del mercadeo transaccional al mercadeo relacional para construir comunidad en los docentes universitarios
L Gómez-Bayona, L Zuluaga-Girón… - Administración & …, 2022 - revistas.esap.edu.co
El mercadeo transaccional se ha venido transformando en mercadeo relacional en los
modelos de gestión de las universidades, el objetivo principal de esta investigación es …
modelos de gestión de las universidades, el objetivo principal de esta investigación es …
[PDF][PDF] Servant Leadership Attributes and Employee Performance among Support Staff in A Malaysian Private University
TJ Chan, NAR Abd Rahim, S Wok - 2021 - researchgate.net
This study aims to examine the influence of servant leadership dimensions (Empowerment,
Trust, Healing, Integrity, Service, and Communication) and employee performance among …
Trust, Healing, Integrity, Service, and Communication) and employee performance among …