In the dynamic realm of online commerce, the phenomenon of Online Impulse Buying (OIB)
has become a focal point of extensive research. Despite the multitude of studies exploring …

Since its conception, social commerce has become a key channel for shopping and in fact
has gradually become the dominant way consumer's shop. Although consumers are prone …

Academic research exploring the phenomenon of impulsive buying using s-commerce
platforms is scarce. Little is known about the factors and their prominence in shaping …

Urban forest parks serve as significant venues for tourists' leisure and recreation. The
experiences and perceptions of tourists in these parks considerably influence their attitudes …

Consumer segmentation is an electronic marketing practice that involves dividing
consumers into groups with similar features to discover their preferences. In the business-to …

Mobile instant messaging (MIM) applications have an exceptionally large number of users
worldwide. Businesses and organizations are attracted to their capabilities, making them the …

Abstract The Stimulus-Organism-Response (SOR) theory, introduced by Mehrabian and
Russell in 1974, has become a dominant theoretical model in the service industry to …

Buying decisions are influenced by a variety of factors that can give rise to impulsive,
unplanned, or even irrational purchases. Research has examined the motivational factors …

Vietnam is a fast-expanding country with tremendous potential for the mobile commerce (m-
commerce) industry. From the stimulus-organism-response (SOR) approach, the study …

Purpose: Due to the widespread COVID-19 pandemic, many physical stores are prohibited
to function, resulting in the emergence as well as general use of online shopping. This study …