[HTML][HTML] Product innovation, market intelligence and pricing capability as a competitive advantage in the international performance of startups: Case of peru

R Gómez-Prado, A Alvarez-Risco, BB Cuya-Velásquez… - Sustainability, 2022 - mdpi.com
Since the COVID-19 pandemic arrived, various options have been created to export
products, with the creation and development of startups becoming a viable and significant …

The Synergistic Dynamics of Marketing Capability, Innovative Performance, and Product-Consumer Congruency in Contemporary Organizations: A Conceptual …

OM Siregar, AN Lubis, ES Rini, AS Silalahi - The AI Revolution: Driving …, 2024 - Springer
This study investigates the relationships among marketing capability, innovative
performance, and product-consumer congruency within organizations. Drawing on three key …

Key Affecting Towards Financial Performance And Sustainability On Social Enterprises In Indonesia

D Permana - Moneta: Journal of Economics and Finance, 2024 - journal.idscipub.com
This study explores the complex relationships between social impact projects, marketability,
sustainability, financial performance, and environmental conservation measures in …

Neuromarketing para promocionar la oferta académica de las maestrías de la carrera de mercadotecnia, ipec–espoch

EA Zambonino Tobar - 2024 - dspace.espoch.edu.ec
El presente documento que desarrolló la temática referente a neuromarketing para
promocionar la oferta académica de las maestrías de la carrera de mercadotecnia IPEC …

Estrategia de la alta gerencia para el relacionamiento con el cliente como factor de productividad en las empresas colombianas

MY Herrera Arredondo, SJ Reinosa Valencia - 2022 - digitk.areandina.edu.co
El relacionamiento con el cliente es una estrategia prioritaria en una empresa que pretende
obtener una productividad cada vez mayor y sostenerse en el mercado cambiante. En la …