SMEs and marketing: a systematic literature review
This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …
organization and management of marketing activities in small and medium‐sized …
Branding in small-and medium-sized enterprises (SMEs) Current issues and research avenues
Purpose Given the significant contributions of small-and medium-sized enterprises (SMEs)
across several economies, calls for investigations into their branding strategies are …
across several economies, calls for investigations into their branding strategies are …
Assessing the moderating roles of brand equity, intellectual capital and social capital in Chinese luxury hotels
CH Liu, JF Jiang - Journal of Hospitality and Tourism Management, 2020 - Elsevier
To highlight the importance of intellectual property, the authors first introduce an integrated
moderated mediation model to explore the relationships between intellectual capital …
moderated mediation model to explore the relationships between intellectual capital …
Brand competitiveness: Introducing the customer-based brand value (CBBV)–competitiveness chain
Purpose This paper aims to introduce the concept of consumer-based brand value (CBBV),
a change in the perspective of brand-equity and brand value from one where the brand is …
a change in the perspective of brand-equity and brand value from one where the brand is …
Financial management practices, firm growth and profitability of small and medium scale enterprises (SMEs)
A Musah, ED Gakpetor… - … and business review, 2018 - ojs.amhinternational.com
The study examined financial management practices using four components: working
capital management practices, capital structure management, accounting information and …
capital management practices, capital structure management, accounting information and …
The impact of coercive pressures on sustainability practices of small businesses in South Africa
The study sought to examine the role that coercive isomorphic pressures play in the
sustainable development practices by small and medium enterprises (SMEs). The survey …
sustainable development practices by small and medium enterprises (SMEs). The survey …
[HTML][HTML] Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure
This study aims to investigate the interaction effects of marketing and R&D expenditure on
brand competitiveness based on performance indicators. While many studies have …
brand competitiveness based on performance indicators. While many studies have …
Supply chain efficiency framework to improve business performance in a competitive era
S Negi - Management Research Review, 2021 - emerald.com
Purpose The main aim of this paper is to develop a supply chain efficiency framework to
improve overall business performance in the competitive era. This paper offers a critical …
improve overall business performance in the competitive era. This paper offers a critical …
Social media marketing strategy: The impact of firm generated content on customer based brand equity in retail industry
G Al-Abdallah, R Barzani, A Omar Dandis… - Journal of Marketing …, 2024 - Taylor & Francis
This study aims to investigate the influence of firm-generated content (FGC) on Carrefour's
consumer-based brand equity (CBBE) within the Middle Eastern context, with a particular …
consumer-based brand equity (CBBE) within the Middle Eastern context, with a particular …
[PDF][PDF] An exploratory study of critical success factors for SMEs in Kenya
J Douglas, A Douglas, D Muturi… - … " Excellence in Services, 2017 - researchgate.net
Abstract Purpose: 70% of Small-to-Medium sized enterprises (SMEs) in Kenya fail within
their first three years of existence. This paper reports the findings of a study of Kenya SMEs …
their first three years of existence. This paper reports the findings of a study of Kenya SMEs …