This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

Purpose Given the significant contributions of small-and medium-sized enterprises (SMEs)
across several economies, calls for investigations into their branding strategies are …

To highlight the importance of intellectual property, the authors first introduce an integrated
moderated mediation model to explore the relationships between intellectual capital …

Purpose This paper aims to introduce the concept of consumer-based brand value (CBBV),
a change in the perspective of brand-equity and brand value from one where the brand is …

The study examined financial management practices using four components: working
capital management practices, capital structure management, accounting information and …

The study sought to examine the role that coercive isomorphic pressures play in the
sustainable development practices by small and medium enterprises (SMEs). The survey …

This study aims to investigate the interaction effects of marketing and R&D expenditure on
brand competitiveness based on performance indicators. While many studies have …

Purpose The main aim of this paper is to develop a supply chain efficiency framework to
improve overall business performance in the competitive era. This paper offers a critical …

This study aims to investigate the influence of firm-generated content (FGC) on Carrefour's
consumer-based brand equity (CBBE) within the Middle Eastern context, with a particular …

Abstract Purpose: 70% of Small-to-Medium sized enterprises (SMEs) in Kenya fail within
their first three years of existence. This paper reports the findings of a study of Kenya SMEs …