This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …

Purpose Contact centers (CCs) are one of the main touch points of customers in an
organization. They form one of the inputs to customer relationship management (CRM) to …

This study investigates possible associations between customer relationship management
(CRM) practices, relationship quality and customer satisfaction, focusing on the possible …

Notwithstanding the research attention given to the importance and capability of the student
relationship management strategy in higher education sustainability, there is no any …

This study created a relationship model to explore the impact of customer relationship
management (CRM) and internal marketing on relationship management and business …

Universities are at the forefront of developing future human capital, but require new strategic
approaches to succeed. The present paper discusses the issues concerning the student …

Purpose Recently, reverse logistics (RL) has become more prominent due to growing
environmental concerns, social responsibility, competitive advantages and high efficiency by …

The aim of this study is to investigate the mediating mechanism of customer satisfaction (CS)
on customer relationship management (CRM) and customer loyalty (CL) among Nigerian …

Due to the upward trend in the globalization of sustainability issues and the intense
competitive environment, it is evident that higher education institutions need new strategic …

Given that analysts expect companies to invest $22 billion in Customer Relationship
Management (CRM) systems by 2017, it is critical that leaders understand the impact of …