Learning analytics is a rapidly evolving research discipline that uses the insights generated
from data analysis to support learners as well as optimize both the learning process and …

A provocative question regarding a modern business education is… are business schools
still relevant? More specifically, is the curriculum preparing graduates with the skills needed …

Academic motivation has been a mushrooming issue in educational research. Geared under
social cognitive theory, this study was designed to investigate the dynamics of students' …

The development of Big Data applications in education has drawn much attention in the last
few years due to the enormous benefits it brings to improving teaching and learning. The …

Because business statistics students often experience a lack of statistical motivation,
business educators need to understand the factors that influence students' motivation levels …

In an effort to expand data analytics instruction, universities have launched data analytics
majors and graduate programs in data analytics. While this effort meets the need for …

Purpose Education is one among the major service sectors which is continuously growing
and contributing significantly to a country's economy. Students' positive feedback through …

With the advent of the big data era, it is vital to explore the information involved in this type of
data. With the continuous development of higher education, the K-means clustering …

This research explores the perspectives of marketing students and educators about the Big
Data courses in marketing education programs. It also examines drivers that predict interest …

The use of the marketing mix is ubiquitous, six decades after it was first proposed. Over time,
numerous variations, augmentations and alternatives have been proposed across spheres …