Purpose As social media use rises, the impact of social media influencers on customer
buying decisions increases, due to customers viewing influencers as ideal role models who …

While social media influencers are gleaning increasing trust and investment from brands,
advertisers, and followers, insights on the role of influencers in adolescents' relationship …

Purpose The purpose of this paper is to provide the overview of factors responsible for
materialism and compulsive buying among adolescents and young adults. In today's world …

This research seeks to determine what makes young adults materialistic. The study
examines the mediating role of materialism between the contextual factors and compulsive …

“Bend it like Beckham”: the influence of sports celebrities on young adult consumers | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

We propose that escape theory, which describes how individuals seek to free themselves
from aversive states of self-awareness, helps explain key patterns of materialistic people's …

Social media influencers, a new type of opinion leader, are considered followers' role
models and strongly affect their attitudes and behaviors. Although their power on social …

Consumer‐oriented societies are awash with materialistic messages that link happiness and
success to wealth and consumption. However, despite extensive research evidence that …

Purpose For Internet celebrities, self-disclosure (SD) is a crucial step in building
relationships with their followers who perceive this communication as para-social interaction …

The paper structures the recent literature on brand engagement into self-concept (BESC)
and its antecedents (ie materialism and status consumption). The research aims to define …