This paper reviews theoretical and empirical evidence relating to the effectiveness of fear
(threat) appeals in improving driver safety. The results of the review highlight the mixed and …

Communication campaigns are commonly used in the traffic and road safety sector to raise
public awareness of the importance of avoiding risky road user attitudes and behaviors …

This fully updated edition combines the latest research with real-life examples of social
marketing campaigns the world over to help you learn how to apply the principles and …

“A grave problem that developed in New Hampshire… now has all the motor-vehicle
commissioners of the eastern states in a wax. It's whether radios should be allowed on cars …

This study re-evaluated the effectiveness of the anti-drink driving and anti-speeding
enforcement and publicity campaigns implemented in the Australian State of Victoria which …

Although work-related driving is associated with high accident rates, limited research has
investigated the factors influencing driving crashes in the work setting. This study explored …

Speeding has been a great concern around the world due to the occurrence and severity of
road crashes. This paper presents an evaluation of the effectiveness of different penalty and …

Are demand-side interventions effective at curbing drug use? To the extent demand-side
programs are successful, their cost effectiveness can be appealing from a policy …

The role of deterrence in economics focuses primarily on changing the individual's
perceived expected cost of engaging in an illegal activity and the primary impetus of …

This paper investigates the effect of the intensification of Police enforcement on the number
of road accidents at national and regional level in Greece, focusing on one of the most …