Fake online reviews in e-commerce significantly affect online consumers, merchants, and,
as a result, market efficiency. Despite scholarly efforts to examine fake reviews, there still …

Consumers frequently rely on online reviews in forming purchase intentions, but at the same
time have increasingly expressed reservations with regard to the credibility of online reviews …

We study the market for fake product reviews on Amazon. com. Reviews are purchased in
large private groups on Facebook and other sites. We hand-collect data on these markets …

Over the past 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …

Online consumer reviews (OCRs) are increasingly used by consumers to make informed
decisions about tourism-related products. However, there is an increase in concern about …

Although research has examined the social media–shareholder value link, the role of
consumer mindset metrics in this relationship remains unexplored. To this end, drawing on …

This study aims to forecast international tourist arrivals to Hong Kong from seven English-
speaking countries. A new direction in tourism demand modeling and forecasting is …

Purpose With the popularity of social media and, recently, live streaming, internet celebrity
endorsements have become a prevalent approach to content marketing for e-commerce …

We describe the effect of social media advertising content on customer engagement using
data from Facebook. We content-code 106,316 Facebook messages across 782 companies …

Consumer reviews are now part of everyday decision making. Yet the credibility of these
reviews is fundamentally undermined when businesses commit review fraud, creating fake …