Storytelling has been prevailing in the tourism industry and considered as an effective
communication tool. However, the knowledge of what and how stories connected to …

This research employs the CRISP-DM framework to analyze digital engagement through
travel vlog content, explicitly focusing on vlogs about Gili Trawangan. The study …

Technological developments have facilitated the process of creating and publishing digital
content on various platforms while influencing application user behavior in terms of …

This study develops a new conceptual framework, called the “sociocultural market wheel” of
tourism destinations, to establish on-screen tourism as an integrated part of destination …

Although tourists are increasingly seeking to actively engage in culinary heritage
experiences, empirical knowledge about the culinary tourist remains limited, encompassing …

This research urgently addresses the need to understand and manage viewer interactions
with culturally significant video content, particularly the Rambu Solo ritual. By integrating the …

The advent of new media technologies has radically altered how heritage tourism is
produced and consumed. Through emerging tools and digital advances, the mediascape for …

This research investigates the role of digital narratives in promoting emerging destinations,
with a focus on Indonesia's new capital (IKN). Utilizing the Digital Content Reviews and …

This research investigates the effectiveness of music-video content as a tool for tourism
destination marketing, employing the CRISP-DM framework to approach data collection …

The development of community-based heritage tourism is not fully optimized, showing a
deficiency in the comprehension and resulting in comparatively low levels of engagement …