Various empirical studies have evidenced that interaction is a critical process in the
development of buyer–seller relationships in business-to-business markets. Research …

This study proposes that the benefits gained from marketing performance measurement are
determined by how an organization exploits the metrics system under specific …

In this paper, we examine the implications for understanding the practices of researching
business networks that result from the ontological paradigm choices that researchers make …

Prior research suggests that the interaction of individual agents for buyer and supplier firms
influences firm level business relationships. There is a call for empirical research that …

A core challenge of network innovation is the issue of how to govern resource interactions in
networks. In this paper, we suggest that Alderson's (1957) model of organised behaviour …

Purpose Digitalization is one of the most important phenomena that characterize the last
decade–not only in business-to-consumer markets but also in business-to-business as well …

Purpose This paper aims to investigate the impact of social features of an inter-
organizational network on organizational learning and, in turn, on its performance …

Purpose The main goal of the paper is to describe the knowledge interconnection process
embedded in an interactive business relationship. The purpose of this study is to understand …

Purpose–The purpose of this paper is to address an issue related to the role of interaction
processes in the development of customer-supplier relationships in business markets …

Marketing actors have always used problem solving tools such as those that go by the name
of heuristics. Introduced into the contemporary literature by problem solving research (Polya …