[HTML][HTML] Servitization: A contemporary thematic review of four major research streams
C Raddats, C Kowalkowski, O Benedettini… - Industrial Marketing …, 2019 - Elsevier
Servitization describes the addition of services to manufacturers' core product offerings to
create additional customer value. This study aims to identify the key themes and research …
create additional customer value. This study aims to identify the key themes and research …
Challenges of servitization: A systematic literature review
W Zhang, S Banerji - Industrial Marketing Management, 2017 - Elsevier
The challenges of servitization have gained significant attention from both academics and
practitioners, as more firms in the industrial sector are seeking marketing opportunities …
practitioners, as more firms in the industrial sector are seeking marketing opportunities …
Servitization: revisiting the state-of-the-art and research priorities
Purpose The purpose of this paper is to consolidate the servitization knowledge base from
an organizational change perspective, identifying developed, developing and undeveloped …
an organizational change perspective, identifying developed, developing and undeveloped …
Capabilities for advanced services: A multi-actor perspective
Servitization involves manufacturers developing service offerings to grow revenue and profit.
Advanced services, in particular, can facilitate a more service-focused organization and …
Advanced services, in particular, can facilitate a more service-focused organization and …
The business model dilemma of technology shifts
Technology shifts are lethal to many manufacturing companies. Previous research indicates
that this is not purely a problem of technological innovation, but is also closely related to the …
that this is not purely a problem of technological innovation, but is also closely related to the …
[HTML][HTML] Unpacking the relationship between digital capabilities, services capabilities, and firm financial performance: a moderated mediation model
Extant research exploring the relationship between servitization, digitalization, and firm
financial and market performance provides valuable insights, but yields inconsistent and …
financial and market performance provides valuable insights, but yields inconsistent and …
Territorial servitization: Exploring the virtuous circle connecting knowledge-intensive services and new manufacturing businesses
The mainstream servitization literature mostly describes the success of manufacturing firms
in integrating services for their corporate clients. However, the literature is relatively silent on …
in integrating services for their corporate clients. However, the literature is relatively silent on …
Exploring the journey to services
V Martinez, A Neely, C Velu, S Leinster-Evans… - International Journal of …, 2017 - Elsevier
Firms are increasingly providing services to complement their product offerings. The vast
majority of studies on the service journey, also known as servitization or service transition …
majority of studies on the service journey, also known as servitization or service transition …
Managing servitization in product companies: the moderating role of service suppliers
Purpose The purpose of this paper is to study service innovation in product companies
(servitization) by considering the relationship (moderation) between product companies and …
(servitization) by considering the relationship (moderation) between product companies and …
The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers
Abstract Service innovation is a key driver of service infusion for manufacturers. Although
service innovation is widely researched for service firms, it is less explored for service …
service innovation is widely researched for service firms, it is less explored for service …