In a highly technologically-advanced mature society, a shift in focus occurs from quantitative
to qualitative innovation. This paper discusses this shift from the perspective of design. We …

The concept generation process seems like an intuitional thought: difficult to capture and
perform, although everyone is capable of it. It is not an analytical process but a synthetic …

This study used the verbal protocol method to examine differences in perceptions of spatial
mental imagery between students and studio lecturers and between clients and …

This paper investigated the in-depth cognitive levels of artisans (craft artisans) and
designers (design trainers) as they observed design problems (in the early stage of idea …

This study proposed a fundamental technique for evaluating the preferences of interior
space users by capturing their verbally expressed preferences and then determining word …

In this chapter, the motive of design is discussed in terms of the fundamental issues we face
in designing highly advanced products. First, the framework of the design process is …

Background To understand the visual discrepancy during design critique and consultation,
we evaluate the Associative Words Generator©(AWG©) application to visualize three …

This paper investigates the in-depth cognitive levels at the early stage of idea generation for
craftsmen and designers. Examining this early stage may explain the fundamental thoughts …

On the basis of our definition of design as “composing a desirable figure towards the future,”
research issues and methodologies are discussed in this article. First, we point out three …

This study focuses on how products are viewed by their users. In order to capture users'
viewpoints, we focused on how the virtual 3D model of a product was examined …