Objective: This research delves into using Artificial Intelligence (AI) in education to facilitate
a comprehensive understanding of its transformative potential and associated ethical …

Cybersecurity is critical in safeguarding sensitive information against evolving threats,
especially in the healthcare sector, where Electronic Health Records (EHR) are central to …

While many small and medium enterprises (SMEs) recognize the benefits of Big Data
Analytics (BDA) for digital transformation, they face challenges in implementing this …

This study aims to explore the impact of organizational culture on the marketing
effectiveness of telecommunications companies in Jordan. It seeks to conduct an empirical …

Purpose This study delves into the significant impact of entrepreneurial leadership (EL),
organizational innovation (OI) and competitive advantage (CA) on the sustainability of …

Purpose This study combines the TAM and UGT frameworks to investigate how Vietnamese
students' views of ChatGPT and intrinsic needs affect their intentions to use it for education …

This research endeavour aims to investigate the underlying mechanisms of trust in artificial
intelligence (AI), particularly within the context of its impact on the financial self-efficacy of …

This research seeks to investigate how incident reporting of suspicious behaviour mediates
relationships in the realm of cybersecurity incident management (CIM), cybersecurity …

Online shopping is having an increasing effect on the future of retail since the industry as an
entirety is always evolving. Multichannel and omnichannel strategies have become a critical …

The investigation focuses on how social content marketing techniques affect digital
consumer engagement in Jordan's cosmetic retail industry. The goal is to investigate how …