English Therefore, global guideline for seeking a regular development obliges to analyze
conception of the companies social responsibility (hereinafter CSR) where it is very …

This paper examines the impact of brand equity and customer satisfaction on customer
loyalty on the basis of information collected from 650 bank customers, selected through …

Although several aspects of brands which may affect consumer purchasing behavior have
been studied during the last decades, the concept of country branding and its particularities …

PENGARUH WORD OF MOUTH TERHADAP BRAND LOYALTY MELALUI BRAND TRUST
DAN CUSTOMER SATISFACTION PADA MASKAPAI PENERBANGAN LOW COST C Page 1 …

Kiekvienos maisto prekės ženklas rinkoje susiduria su konkuruojančiomis prekėmis, tad
įmonėms pirkėjų lūkesčių atitikimas ir viršijimas yra sunkus uždavinys. Verslo organizacijos …

Modern branding can be defined as the core beliefs and values of the organisation
regarding all business practices and interactions with consumers. Branding has been part of …

Sport jest obecnie zarówno jednym z nośników, jak i przedmiotów działań marketingowych
wielu organizacji. Niosąc ze sobą wiele emocji i wartości o pozytywnym oddźwięku …

AbstractBuilding strong brands is an approach that help companies to develop a distinctive
market position. Brands represent valuable and sustainable assets for customers and …

Perceived quality is customer experience about the product from sight, sound, touch or
smell. It is very difficult to evaluate perceived quality but this can contribute to brand equity …

Establishment of strong brand equity is now one of the most priorities to numerous Car
Automaker companies, but achieving that objective is become difficult due to the reason that …