Review helpfulness prediction on e-commerce websites: A comprehensive survey
This comprehensive survey investigates methodologies and factors utilized for predicting
review helpfulness on e-commerce websites. Analyzing 132 research publications from the …
review helpfulness on e-commerce websites. Analyzing 132 research publications from the …
Is a picture worth a thousand words? Understanding the role of review photo sentiment and text-photo sentiment disparity using deep learning algorithms
Images have become integral to consumers' sharing of consumption experiences due to
their abilities of carrying rich and vivid information. This study investigates the impacts of …
their abilities of carrying rich and vivid information. This study investigates the impacts of …
Words meet photos: When and why photos increase review helpfulness
Are reviews with photos more helpful? If so, do consumers find reviews more helpful when
photos and text convey similar or different information? This article examines the effect of …
photos and text convey similar or different information? This article examines the effect of …
[HTML][HTML] Impact of seller-and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness …
Due to the development of e-commerce, customers are rapidly shifting from passive
receivers of information to content contributors. Two types of content coexist on modern e …
receivers of information to content contributors. Two types of content coexist on modern e …
Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory
F Wang, H Xu, R Hou, Z Zhu - Journal of retailing and consumer services, 2023 - Elsevier
With the emergence of content-driven social commerce, designing marketing content that
better stimulates consumer purchase behaviors has become increasingly essential …
better stimulates consumer purchase behaviors has become increasingly essential …
Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
H Hu, F Ma - Journal of Retailing and Consumer Services, 2023 - Elsevier
In the last few years, virtual streamers (ie, digital characters with human-like appearances)
have been heavily utilized in the field of livestream commerce. This work examines how …
have been heavily utilized in the field of livestream commerce. This work examines how …
Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective
Social media contains a massive amount of information, which provides researchers and
practitioners with an invaluable source of data to conduct research from end-users' …
practitioners with an invaluable source of data to conduct research from end-users' …
[HTML][HTML] The effect of review images on review helpfulness: A contingency approach
Online retailing is still dominated by information asymmetries, as it often remains difficult for
consumers to fully judge the quality of a product online. Reviews written by customers help …
consumers to fully judge the quality of a product online. Reviews written by customers help …
Investigating perceived risks and benefits of information privacy disclosure in IT-enabled ride-sharing
This study investigates what affects perceived risks and how the trade-off between perceived
risks and benefits affects individuals' information privacy choices in the context of IT-enabled …
risks and benefits affects individuals' information privacy choices in the context of IT-enabled …
Online review helpfulness and firms' financial performance: An empirical study in a service industry
MM Mariani, M Borghi - International Journal of Electronic …, 2020 - Taylor & Francis
This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM)
literature: measuring the effect of the degree of online review helpfulness (ORH) on firms' …
literature: measuring the effect of the degree of online review helpfulness (ORH) on firms' …