This comprehensive survey investigates methodologies and factors utilized for predicting
review helpfulness on e-commerce websites. Analyzing 132 research publications from the …

Images have become integral to consumers' sharing of consumption experiences due to
their abilities of carrying rich and vivid information. This study investigates the impacts of …

Are reviews with photos more helpful? If so, do consumers find reviews more helpful when
photos and text convey similar or different information? This article examines the effect of …

Due to the development of e-commerce, customers are rapidly shifting from passive
receivers of information to content contributors. Two types of content coexist on modern e …

With the emergence of content-driven social commerce, designing marketing content that
better stimulates consumer purchase behaviors has become increasingly essential …

In the last few years, virtual streamers (ie, digital characters with human-like appearances)
have been heavily utilized in the field of livestream commerce. This work examines how …

Social media contains a massive amount of information, which provides researchers and
practitioners with an invaluable source of data to conduct research from end-users' …

Online retailing is still dominated by information asymmetries, as it often remains difficult for
consumers to fully judge the quality of a product online. Reviews written by customers help …

This study investigates what affects perceived risks and how the trade-off between perceived
risks and benefits affects individuals' information privacy choices in the context of IT-enabled …

This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM)
literature: measuring the effect of the degree of online review helpfulness (ORH) on firms' …