Prior research has suggested that many consumers prefer domestic to foreign products,
even when the quality is lower and the price is higher. Such bias is attributed to consumer …

In today's globalized markets a favorable country-of-origin image (CoI) has a considerable
impact on consumers' evaluation of products originating from different countries and …

Consumers' preferences for domestic over imported products have been investigated in
various isolated studies, but never in a single model incorporating several in-group and out …

Drawing from a large sample of consumer survey in five major cities of China, this empirical
study examines different underlying mechanisms of cultural identity and consumer …

Purpose–A strong country brand can stimulate exports, attract tourism, investments, and
immigration. The purpose of this paper is to construct and present a country brand strength …

International marketing research has shown vivid interest in consumers' positive dispositions
toward foreign countries and globalization. Motivated by the aim to segment international …

It is widely recognized that an increasing number of service firms are expanding into
international markets. Many studies in the services marketing literature have focused on the …

Marketers have increasingly employed positioning strategies to appeal to either global or
local consumer cultures. However, little is known about the characteristics of consumers …

This study investigates the factors that affect e-loyalty in e-commerce websites. The e-loyalty
model proposed in this study is based on DeLone and McLean's IS Success Model. E …

Reputation management is by no means restricted to companies and other organizational
entities. In fact, nations today are increasingly concerned with their reputation relative to …