Purpose This study aimed to investigate the influence of brand-targeted animosity on
consumers' boycott intentions for target fashion products via their cognitive and affective …

Purpose This study aims to shed light on the relationship between gender diversity and
group performance by considering the moderating role of relative cultural distance. Drawing …

Viewed from Chinese-style modernity, this article explores Chinese tourism diplomacy in
relation to the development of Chinese outbound tourism. Using public policy analysis, the …

This study measures consumers' intention to receive the Covid-19 vaccine using an
international marketing approach. Vaccination intention was tested by analysing animosity …

Abstract In the Fourth Industrial Revolution era, the sharing economy has brought a new way
of social value creation. However, the impact of COVID-19 in recent years has hampered …

In China, the native people living in the society have great enthusiasm for their country and
they always prefer using and consuming their homeland-manufactured products. Moreover …

Abstract [eng] Relevance of the topic. Consumer behavior is one of the factors that
determines the success of a company or a brand in an international market. Nowadays we …

Abstract The Mobile Operating System (MOS) industry is dominated by the duopoly of
Apple's iOS and Google's Android, with both being American companies. The lack of …