The fifth edition of this comprehensive and engaging text guides readers through the
essential tools and skills necessary to conduct quantitative content analysis research …

PREFACE it; as one example, subcultures are represented by the different methodologies
that researchers use to study communication, such as experimental, survey, textual analysis …

The purpose of this book is to examine the range and variety of research methodologies
used in a number of different media research contexts. It is not a methodology handbook …

Walter Lippmann coined the famous phrase “the pictures in our heads” in 1922 (Lippmann,
1922), yet the importance of images for social scientifi c study has remained undervalued …

Despite research to the contrary, the general public and a significant number of politicians
are convinced the US news media have a liberal and pro-Democratic bias. To understand …

This distinctive collection offers a unique set of meta-analyses covering the breadth of media
effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list …

Modern Arab Journalism offers a new outlook in studying Arab news media. It approaches
its subject from an innovative angle, asking a series of key questions:* How is Arab …

Stories from two elite and four non-elite newspapers were content analyzed for the use of
sources and frames over a three-year period during and after the US-led invasion of Iraq in …

This study explores agenda setting, framing, and the concepts of media advocacy and
mobilizing information through content analysis of The New York Times and The …

Despite a large body of literature documenting factors influencing general political
participation, research has lagged in understanding what motivates participation regarding …