Intention to vaccinate against COVID-19: a social marketing perspective using the theory of planned behaviour and health belief model

KK Twum, D Ofori, GKQ Agyapong… - Journal of Social …, 2021 - emerald.com
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of
Planned Behaviour and Health Belief Model | Emerald Insight Books and journals Case studies …

Running Digital Political Marketing Movement for Election 2024: A Case Study of Pakistan

M Younus, A Nurmandi, D Mutiarin… - Journal of Political …, 2024 - Taylor & Francis
With the upcoming 2024 Pakistani elections, digital political marketing campaigning has
become a central battleground. In this particular context, this research undertaking …

Social Responsibility in Marketing

Y Ganesan, AM Sadaa, AA Kareem, AM Aldegis… - … Neural Networks and …, 2022 - Springer
This chapter described the role of social responsibility in marketing activities. Social
responsibility in marketing provides products and services that help the community …

Communicating corporate social responsibility initiatives: A focus on COVID-19

KK Twum, RK Nimako - … in Emerging Economies, Volume II: Conceptual …, 2022 - Springer
Increasingly, firms are playing a key role in resolving societal problems, including
pandemics. The contribution of firms in pandemics can be performed through corporate …

A Comprehensive Study of Neuro Marketing Techniques

M Younus, A Nurmandi, D Mutiarin… - Impact of Sensory …, 2025 - igi-global.com
This study explores the intersection of cognitive psychology and consumer behavior through
the lens of neuromarketing techniques. The primary objective is to understand how cognitive …

[PDF][PDF] Complexities for the Indian Economy of China's Growing Technological Competence

S Agarwal, A Gordon - 2022 - files.osf.io
This volume brings together the opinions of engineers, economists, and policymakers. It
contains chapters on approaches to assessing technological leadership in the China And …

Sustainable Mining in Emerging Economies: A Case of Reputable Mining Companies in Africa

KK Twum, P Ansu-Mensah, MK Amaniampong… - … in Emerging Markets: A …, 2021 - Springer
Despite concerns about sustainability in the mining industry, integrating sustainability in
mining continues to pose a big challenge for many companies. In developing countries …

The Effect of Political Marketing Mix Perception, Brand Personality and Endorser Use on The Decision to Select Legislative Members, Using Brand Image Perception …

A Adhim, M Jalil, J Mariyono - Proceeding of Management, Law and …, 2023 - data-eai.com
The aim of this research is to examine the relationships between various factors, including
political marketing mix perceptions, brand personality perceptions, endorser usage …

[引用][C] Effects of ceo incentives and corporate social responsibilities on financial performance

SU Ady, S Mohamad, AA Pantamee, OCK Keong… - Polish Journal of …, 2022