Background Compulsive and addictive forms of consumption and buying behaviour have
been researched in both business and medical literature. Shopping enabled via the Internet …

Over the last few years, the concept of online loyalty has been examined extensively in the
literature, and it remains a topic of constant inquiry for both academics and marketing …

Marketing academics and practitioners agree on customer experience as a means for
differentiation. The customer experience is challenging for retailers because it is influenced …

Companies have the opportunity to better engage potential customers by presenting
products to them in a highly immersive virtual reality (VR) shopping environment. However …

The present study investigates the factors affecting consumer repurchase intentions in retail
stores. More specifically, it emphasizes on the concept of in-store customer shopping …

Male shoppers are recognized as an important and distinctive market segment. While initial
steps to categorize and classify male shoppers have been taken, the majority of existing …

Purpose Although the store environment-impulse buying nexus is well documented, the
influence of consumer motivations on this nexus is still underexplored. Consequently, this …

Purpose To develop compelling augmented reality (AR) experiences, this paper aims to
examine AR value to physical fashion retail, defines the most effective form (eg app vs magic …

Although retail atmospherics has been an active area of study, a glance around a typical
mall indicates many retailers still do not actively differentiate their retail environment from …

Purpose Many marketplace examples suggest that using gamification in the online retail
shopping context boosts sales and positively affects customer loyalty. Nevertheless, more …