Compensatory consumption is a typical strategy used by consumers to alleviate feelings of
self‐discrepancy. This phenomenon occurs in multiple contexts, and the related literature …

Most sociophysics opinion dynamics simulations assume that contacts between agents lead
to greater similarity of opinions, and that there is a tendency for agents having similar …

Society is becoming increasingly polarized. This affects how constituents with conflicting
identities engage with organizations online. A strong catalyst of polarization is events that …

We study the extent to which individuals' consumption decisions are influenced by firms'
stances on controversial social issues and the implied incentives for firms to take such …

Abstract In 2022, Democrats spent $53 million on ads helping far-right candidates win
Republican primaries. Paying for ads that support far-right candidates, the reasoning went …

We investigate the associations between political ideology and heterogeneous consumer
preferences for food values. Marketing literature emphasizes the polarizing role of political …

Brands are increasingly motivated to engage in sociopolitical activism due to the heightened
stakeholder expectations and the growing ideological divide among the public. However …

Banning of books has become increasingly prevalent and politically polarizing in the United
States. While the primary goal of these bans is to restrict access to books, conversations …

This paper explores whether and how consumers respond to global social movements
challenging systemic discrimination and stereotypes. We examine the impact of the# MeToo …

Does it pay to appear unbiased in an attention-based economy where bias sells? We study
this question in light of increased consumer partisan polarization and biases alongside …