This paper presents a review of the relevant empirical literature on advertising value
relevance. The current dominant accounting practice is to treat advertising as a current …

The technology-based global competition environment that pushes businesses to
constructive transformation in order to ensure customer satisfaction has further increased the …

Purpose This study aims to examine the relationship between advertisement expenditure
and firm performance as well as the moderating effects of firm age and size on this …

The US military spends roughly $100 million annually to place advertisements to promote
enlistments. Army data for 1981 to 1984 exhibit substantial cross-sectional and times series …

This paper presents a linear-city model where firms compete on price and levels of
advertising, which affects the perceived utility of products. More cost efficient firms extend …

Purpose This paper aims to examine the B2B advertising effect on firm's market value and
whether/how its effectiveness can be enhanced with corporate social responsibility (CSR) …

This study investigated the dynamic and quadratic relationships between advertising and
restaurant performance. For this investigation, three stage least squares estimation was …

This study tends to examine the firm-level profitability determinants of Indian automobile and
ancillary industry which is recognised for its global competitiveness. The study uses recent …

Özet Bu çalışmanın amacı “Pazarlama Harcamalarının” firma değeri üzerindeki etkisini
incelemektir. Araştırmada Borsa İstanbul'da (BIST) imalat sanayide hisse senetleri işlem …

Bu çalışmada işletmelerin pazarlama fonksiyonuna yönelik harcamalarının ve yönetim
fonksiyonuna yönelik harcamalarının satış performansları üzerinde ne yönlü ve ne …