Implementasi strategi dan dampak nike sebagai brand olahraga dalam industri fashion halal

DC Maulidah - Journal of Halal Industry Studies, 2023 - journal.nurscienceinstitute.id
The development of halal industry trends has attracted the attention of multinational
companies such as Nike to enter the halal fashion market with the launch of hijab products …

Determinants of Brand Loyalty of Sports Footwear Brands in South Africa

NE SHEZI, EH REDDA - Expert Journal of Marketing, 2022 - marketing.expertjournals.com
The sports footwear industry is an attractive market, especially with the Generation Y market
segment. The purpose of this study is to establish the determinants of brand loyalty of sports …

Interplay of Brand Equity, Customer Satisfaction and Brand Loyalty: An Application of Cognitive Dissonance Theory among Male Shoe Customers in Nepal

B Gautam, RK Danuwar, A Dhakal… - Quest Journal of …, 2023 - nepjol.info
Background: In today's marketplace, consumers are presented with a plethora of choices
when it comes to purchasing specific products. The customer preferences varying …

Factors of Brand Loyalty: Kakao Case Study

A Plummer - 2023 - search.proquest.com
Brand loyalty plays a key role in establishing a presence in the social media market. Kakao,
one of the most popular Korean mobile applications, was selected in this study to explore …