Orientación al mercado: importancia, evolución y enfoques emergentes usando análisis cienciométrico
El propósito de esta revisión es explorar la importancia, la evolución y los enfoques
emergentes de la orientación al mercado. La metodología se divide en tres pasos, primero …
emergentes de la orientación al mercado. La metodología se divide en tres pasos, primero …
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions
Y Hua, Q Yuan - Electronic Commerce Research and Applications, 2022 - Elsevier
The launch of a new product is key to any firm's success. Meanwhile, key opinion leaders
(KOLs) have unique advantages in launching a new product in the supply chain, because …
(KOLs) have unique advantages in launching a new product in the supply chain, because …
Examining the Antecedents and Consequences of Adaptive Selling Capability: Study from Microfinance Institutions in Indonesia
In the heated business competition of today's financial services sector, small conventional
banks such as microfinance institutions (MFIs) must maintain superior salespeople with …
banks such as microfinance institutions (MFIs) must maintain superior salespeople with …
[图书][B] Nigeria small and medium enterprise sustainability strategies
EO Ajibola - 2020 - search.proquest.com
Small and medium enterprises (SMEs) contribute to economic development and create 80%
of the jobs in Nigeria. However, 80% of SMEs are not sustained beyond 5 years. Grounded …
of the jobs in Nigeria. However, 80% of SMEs are not sustained beyond 5 years. Grounded …
Stimulating Salesperson's Innovative Work Behavior: A Study of Microfinance Institutions in Indonesia
In today's uncertain market environment, salesperson innovative work behavior (IWB) has
become critical for business sustainability. This research aims to develop a conceptual …
become critical for business sustainability. This research aims to develop a conceptual …
The importance of strengthening internal marketing: case study of a day spa
K Zandiyeh, H Tooman, M Kay Smith - International Journal of Spa …, 2022 - Taylor & Francis
The aim of this article is to examine the importance of internal marketing (IM) in the under-
researched context of spas, to highlight good practice and to make recommendations for spa …
researched context of spas, to highlight good practice and to make recommendations for spa …
The first impression of the first internal customer: A triad-perspective approach to investigate how and when the salesforce becomes internally aware of innovative new …
C Englert, CC Carbon - Journal of Marketing Communications, 2024 - Taylor & Francis
Innovative new product commercialization is pivotal in B2B environments. A dedicated,
engaged, and informed salesforce plays a key role in this respect. While previous studies …
engaged, and informed salesforce plays a key role in this respect. While previous studies …
How to Create an Internal Marketing Strategy: Propose an Internal Marketing Plan
A Zolfaghari, S Majidi, M Akbari - Internal Marketing: Issues and …, 2024 - Springer
Internal marketing (IM) progressively institutionalizes organizational values, modifies
people's commitment, and increases customer satisfaction. Creating IM changes would …
people's commitment, and increases customer satisfaction. Creating IM changes would …
[PDF][PDF] 科创企业能力及制度组态效应对产品与流程创新的影响路径对比: 基于企业生命周期的QCA 分析
葛元骎， 李树文 - 科技进步与对策, 2020 - kjjb.org
产品创新与流程创新在组织创新中分别发挥着硬性能力和软性制度的创新驱动作用,
但现有文献鲜有对其差异进行分析. 以400 余家科创企业为调研对象, 基于企业生命周期视角 …
但现有文献鲜有对其差异进行分析. 以400 余家科创企业为调研对象, 基于企业生命周期视角 …