Penelitian dengan pendekatan kuantitatif menekankan pada analisis statistik yang didukung
oleh data kualitatif. Teknik purposive sampling digunakan peneliti dalam memilih sampel …

Era disruptif teknologi di Industri 4.0 (I4. 0) menuju era society 5.0 terjadi saat ini, bahkan
masa yang akan datang yang tidak terbayangkan, diakui tidak ada strategi pemasaran yang …

Girişimciler ülkelerin ekonomik hedeflerini gerçekleştirmeleri açısından oldukça önemli
faktörlerden biridir. Ekonomi Okuryazarlığı girişimcilerin doğru iktisadi kararlar vermesine …

Orientation The advances in technology have resulted in an increasing number of people
choosing to shop online, globally. Despite the growing number of those shopping online and …

It is generally accepted that economic literacy facilitates rational decision making and
provides more accurate economic decisions. In this case, improving literacy in the economy …

İktisat bilimi tarihsel süreç içindeki en eski bilim dallarından biridir. Bireylerikıt kaynakları en
etkin biçimde kullanarak refahını maksimum yapmayı hedefleyenrasyonel varlıklar olarak …

Analyzing individual behavior has become a central theme in modern day economic
literature. Understanding subjective behavior of individuals helps researchers to unfold …

Marketing communication is seen as a vital activity for the survival and success of SMEs.
The aim of the study was to investigate the impact of marketing communication on the …

It is thought that economic literacy helps in achieving macroeconomic targets, increasing
savings, using sources efficiently, increasing entrepreneurship intentions. Because of this …

Objetivo: Este artículo tiene como objetivo:(1) identificar los factores que influyen en la
preparación de la k-economía en la educación superior;(2) mapear los fatores que afectan a …