Purpose The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …

The purpose of this paper is to identify the degree to which the marketing discipline has
hitherto engaged with business model literature. The results of a systematic review of …

Purpose–The theoretical understanding of online shopping behaviour has received much
attention. Less focus has been given to online retailing ethics. Therefore, the purpose of this …

Today's business customers expect sellers not only to respond effectively to their expressed
needs but also to understand their business sufficiently well to proactively address their …

Innovation is critical to the growth and success of a firm. In an attempt to renew themselves
and compete effectively in the global marketplace, firms must possess both technical and …

Purpose–The purpose of this paper is to extend the well-established nomological network of
service quality-relationship quality-customer loyalty by introducing service fairness–a distinct …

Previous studies have investigated drivers of customer retention in the mobile
telecommunications industry worldwide. These studies call on scholars pay to attention to …

The theoretical understanding of e-commerce has received much attention over the years;
however, relatively little focus has been directed towards e-commerce ethics, especially the …

This study aims to examine the relationships among the dimensions of technology
attachment, the dimensions of experiential relationship quality, experiential risk and …

This study examines the underlying forces that shape the international marketing (IM) field
using three bibliometric methods: exploratory factor analysis (EFA), hierarchical cluster …