This study investigated the impact of online product reviews on consumers purchasing
decisions by using eye-tracking. The research methodology involved (i) development of a …

In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shopping …

Purpose This paper examines the moderating effects of online reviews on the relationship
between country image, product image, and purchase intention of products from two …

Purpose Big data analytics allows researchers and industry practitioners to extract hidden
patterns or discover new information and knowledge from big data. Although artificial …

Over the past decade, mobile payments have received considerable attention as they are
increasingly recognized as a viable alternative to traditional payment systems. However …

China is currently the world's largest cross-border e-commerce purchaser and destination
country. Therefore, how to promote consumer online shopping is the most important goal for …

Purpose Young consumers are increasing using electronic word-of-mouth (eWOM) in travel
social networking sites to make purchase decisions. This paper aims to test the extended …

The impact of online consumer reviews on online purchase decisions has increased with the
growth of e-commerce. This paper tries to explain how rating dispersion impacts the process …

In this paper we present the results of an exploratory study examining the potential of voice
assistants (VA) for some groups of older adults in the context of Smart Home Technology …

Digital platforms have made Generation Z able to listen to the story from both sides, ie, the
brand's promotional messages, and the consumers' experiences. To capture an audience's …