Purpose The purpose of this study is to integrate and synthesize the Islamic marketing
literature, understand the phenomenon and related concepts and provide suggestions for …

This study is a replication of research conducted Risdwiyanto and Dharmmesta (2001),
which seeks to develop a concept of higher education services based on the wishes of …

This article examined the existing body of literature on transaction and relationship
marketing. The specific objectives were to develop a conceptual framework to establish the …

Over the past years, the issue of sustainable entrepreneurship has coagulated multiple
research interests due to the fact that it integrates three main pillars, namely human resource …

The present paper proposes a new perspective on relationship marketing in international
businesses, advancing a multidimensional model, further referred to as CRMS model (the …

Dünya sağlık örgütünün verileri, gelecek otuz yılda yaşlı nüfusunun şimdinin beş katı kadar
artacağını göstermektedir. Bu nedenle ülkeler vatandaşlarına daha iyi sağlık hizmetleri …

This introductory chapter discusses the role of knowledge, learning and innovation in terms
of research into cross-sector collaboration. An essential part of this collaboration is …

Abstract In Bosnia and Herzegovina, family businesses operate successfully as the
backbone of the countries' economies. We also know that even successful firms differ widely …

Customer retention is vital in sustaining a business, especially in the competitive FinTech
market environment. Understanding these factors will provide business with critical strategic …

The purpose of the current paper is to study how customer loyalty varies in time according to
customer segments and external factors. In the first part of the paper, the authors have …